Gadgets Manual

Mobile Media & the iPhone “Halo” Effect: Quantifying the Potential Impact of Apple’s Game-Changer On The Future of Mobile Entertainment
- The first representative survey of iPhone early adopters, providing in-depth demographics and insights into the key emotional and functional drivers behind iPhone adoption.
- The first research study to explore the possible impact of an iPhone mobile media “halo effect” among mobile consumers in general.

Does the introduction of the iPhone raise awareness and demand for portable video content,even among non-iPhone owners? iPhone Owners Key Data:
Mobile Video
Attitudes & Behavior

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