Gadgets Manual

Sony Ericsson’s new K770 Cyber-shot phone, announced today, is a digital camera, a photo album and an elegant phone all in-one. Still a phone first and foremost, it allows you to send and share your photos as soon as you’ve taken them. At just 14.5mm slim and finished in a fashionable Truffle Brown, the K770 can take pictures as good as a standalone digital camera; pictures can be printed up to A4 size. The camera can also be used for video and comes with a powerful photo light for indoor photo-taking and filming.

As with all Sony Ericsson Cyber-shot phones, ‘ease of use’ sits at the heart of the experience. To take a picture, just slide open the lens cover, find your subject and shoot. “The best moments in life always seem to happen when you don’t have a camera,” says Helene Barnekow, Head of Central Marketing at Sony Ericsson. “If you like the idea of having a snapshot camera on your phone, and want shots that look good in your family album, then the K770 is perfect.” Barnekow continues, “The real beauty of the K770 is that you can let your friends and family share your experiences. Once you’ve captured the moment, it’s easy to print the picture or upload it immediately to your personal on-line gallery.” Capturing the perfect picture is easy with the K770 Cyber-shot phone. Just slide open the lens cover and you’re ready. Once in camera mode the 1.9inch screen becomes the viewfinder, the Cyber-shot based menu becomes visible and you’ll also see eight lit icons appear across the phones keypad. These serve as 1-click shortcuts to each of the camera’s key functions, such as picture size and photo light.

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